Urban Element’s experience in Social Media Advertising helps reach your business goals while increasing your social presence.
Our process is split into 4 phases:
Each phase, we will analyse and evolve your ads so you get the most out of your budget.
At UE, our social media advertising service is driven by your business goals and executed by our team of social media experts.
Social media advertising gives your business sophisticated targeting capabilities that allow you to raise brand awareness and drive more traffic to your website amongst the target audience groups that make up your ideal customers. You can also retarget people who have visited your website with specific ads or tailored offers that will help drive up conversion rates.
As well as being a cost-effective way to advertise, social media ads are also a great way to build insights into your customers. With sophisticated analytics across the platforms, you get detailed information on how your ads are performing and how they resonate with your target audience.
Our team of social media experts have a track record of creating highly effective social advertising campaigns. Scroll down to find out more about how we do it.
What they say
We started working with Urban Element at the beginning of 2022, when we decided that we needed to work in a more specialised and targeted way on our business Social Media. The team at Urban Element are great to work with, very enthusiastic, always looking at new ideas and challenges, and the results speak for themselves.
Lee Howes, Shurtape
With more than 2.9 billion monthly active users, Facebook is the biggest social media network. However, mastering the art of creating highly effective Facebook ads can be complex. That’s where our team comes in. We create and deliver highly targeted Facebook ads with powerful messaging that drive traffic to your website and convert users into customers.
Instagram is a highly effective platform for companies with eye-catching, visual products or services. Engagement rates tend to be higher on Instagram than on other social media platforms, especially for purchasing purposes. With its links to Facebook, Instagram makes a great two-pronged approach to capture a wider audience. We are experts at creating visually engaging Instagram ads that elevate your brand and inspire action.
LinkedIn is the perfect platform for B2B marketing with some outstanding benefits that will help you reach your business objectives. For starters, LinkedIn allows you to target by very exclusive criteria, such as company name or growth rate, job seniority level, and job title, meaning your ads can be highly focused. LinkedIn also has great retargeting options, including lookalike audiences. As well as offering a variety of engaging ad formats, such as Sponsored InMail, spotlight ads, and sponsored content, LinkedIn ads also traditionally generate high-quality leads.
What they say
I have been working with Urban Element for nearly 2 years and I am very happy with the work they have produced on SEO, keyword ranking & tracking, paid LinkedIn campaigns, social media management & written content creation, website development among other things. They bring a structured process to our activities and breakdown costs very clearly. I can definitely recommend UE to businesses who value a digital strategy. I have been particularly impressed with their breadth of knowledge and am confident in their ability to propel us towards achieving our 2020 strategy. Thanks to all the team!
Charlotte Whiteley, Oxford Plastics
TikTok has become one of the fastest growing platforms in the last few years with it’s short-form videos and trending sounds. While undercutting its competitors on budget, TikTok allows you maximise your exposure while running your ads.
With 1.7 billion unique monthly users and 9 million hours of video watched every week, YouTube is the second biggest search engine. Your ads have the potential to reach 2.56 billion users. We can advise on what type of content you should be producing to engage best with your target audience. We work with your video content to ensure your ads reach the relevant user using a range of targeting options including, behaviour, interests, remarketing, placements, and keywords.
What they say
Urban Element did a tremendous job to give TJC Group a professional and consistent image from a branding point of view.They have also done a good job in terms of SEO, improving TJC rankings in the UK. UE supports us in design, copywriting and web design too. Nice and supportive staff.
Laura Parrí, TJC Group
Social media advertising can be highly effective but it can also be complex and confusing. Our team is here to help navigate you to social media advertising success. Give us a call on +44 (0) 1993 776 999 or fill in the form below to request further information or to arrange a chat with one of our friendly social media team.
Why is social media advertising important?
Social media advertising may not be necessary for every business but in an increasingly digital world, it is difficult to think of many examples where this is the case. Even if you don’t trade online, social media advertising is a crucial way of raising awareness of your brand and stimulating interest in your products or services. When combined with other digital marketing tactics such as SEO or PPC social media advertising allows your business to saturate the digital world and capture users who are on search engines as well as social media platforms.
Can social media advertising directly help my business?
In short, yes! Not only is social media advertising a great way to increase brand awareness, website traffic, and conversions, but with the right strategic approach it can a powerful tool to help you crush the digital marketing world and take your business to the next level. The key to success is creating ads that engage your target audience with powerful calls to action using the right blend of advertising channels. That’s where UE come in, we’ve got the social media expertise and the commercial acumen to get your business seen by the right people in the right way.
How do I determine my target audience?
Understanding your target market is one of the most important factors when it comes to social media advertising. Badly targeted ads will waste your money and your time as they won’t be seen by the people who are most likely to want or need your product or service.
There are three main considerations when defining your target audience for social media ads. The first is the core demographics and geographics. That takes into consideration factors such as age range, income bracket, gender specification, occupation level, geographic location and whether they live in urban, suburban, or rural areas.
The second is their interests. Social media targets specific interests, behaviours, and habits of an audience. By understanding these factors you can hone in on your target market to get the best ad engagement and conversions.
The third element is behavioural habits. This can include everything from shopping habits to political preferences. Understanding these habits enables you to reflect their values in your advertising which makes it more likely they will engage with the ad.
What are the key components of a great social media ad?
A great social media ad is built on the following five criteria:
Be clear and realistic about what you want to achieve. Our team of experts help you set realistic, achievable goals.
Great ads ‘speak’ to the right target audience, creating empathy, brand loyalty and that all important positive action.
Social media ads are a very cost-effective way of reaching your audience but it’s important to make sure your budget matches your goals!
Eye-catching images and engaging video are sure fire ways to engage your target audience.
Targeted on point messaging combined with a great image or video is the only way to stop the scroll! Use the language and values that your audience will identify with.
How much budget should I designate to social media advertising?
Your budget should match your goals for any advertising campaign. Social media advertising is very cost effective compared to other forms of advertising. The best way to approach budget is to get some expert advice. Talking with the social media team at UE will help you understand how much budget you need in order to achieve your goals. It’s also worth bearing in mind when thinking about budget that social media ads often perform best when done hand in hand with SEO and PPC.